Solving the right problem
I was invited to join the website working group (or committee, if you're old school) for my department at the library. Add some UX spice to the whole situation, since I'm in grad school for that.
At my first meeting, there's a continuation of an apparently old argument: should we keep our FAQ or redo it and call it something else? Why? I ask, what's wrong with it? One person says FAQs are outdated, and the proof is there- nobody uses the page. Another person says they get questions all the time that should be answered by the FAQ, and they just need to make the page better... the argument continues. One main fact- there's not a lot of traffic.
I put on my UX hat that essentially is me playing completely naive user. I tool around on our webpage while they keep arguing. Finally, I ask a question.
"How do you get to the FAQ?" I ask. "I've been looking for 5 minutes and I can't find it anywhere."
Everyone scrambles. The only link was right at the end of the user's transaction- exactly where it wasn't needed anymore.